Warner Music Africa has just added a brand strategy arm to its artiste development, distribution and marketing divisions and has a new deal with Jagermeister.

This was announced at its headquarters in Johannesburg.

The division will be led by Thembi Mpungos, an entertainment lawyer, who previously worked at the Universal Music Group Africa as head of synchronisation licensing. It will be responsible for branding, licensing of music rights and non-recorded income strategies.

In a statement she said, “By its very nature the division exists to diversify artists and create income through non-recorded income streams like image and depiction rights for brand and partnerships, and sound recording rights for synchronisation licensing. We primarily service the Warner roster and its affiliate businesses Africori and Coleske. However, we are label-agnostic, meaning we work with artist irrespective of genre or affiliation where possible.“

In this capacity, she will be working directly under the managing director and senior vice-president of special project in Sub-Saharan Africa, Temi Adeniji.

The brand strategy divison has signed a partnership deal with popular alcohol brand Jagermeister for South African rapper Rouge.

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