Rema is out with visuals for the electrifying single ‘Charm’ from his highly anticipated deluxe album, ‘Rave & Roses Ultra.’
In a co-directorial collaboration between Rema, Perliks, and Folarin Oludare, ‘Charm’ not only showcases the artiste’s captivating dance moves but also encapsulates the essence of his remarkable Rave & Roses journey throughout the years.
Embracing a London-produced seductive beat, the video takes center stage, capturing Rema’s irresistible charisma and paying tribute to an enchanting female figure who demands his attention with her undeniable beauty. What sets this visual apart is the homage paid to Rema’s Edo heritage, as his unique hairstyle and silhouette become a stylish representation infused with symbolic Rema references.
The trajectory of his career has been nothing short of meteoric. At just 22 years old, this phenomenal artiste continues to ascend the charts and shatter records, solidifying his position as a trailblazer in Afrobeats. He made history as the first Afrobeats artiste to reach No.1 on US Pop Radio and achieved impressive rankings such as No.4 on the OCC, No.5 on the Billboard Hot 100. His musical prowess has earned him numerous accolades, going gold once, diamond six times, and platinum nine times across the globe. Notably, his chart-topping track ‘Calm Down‘ has amassed a staggering 24 billion views on TikTok alone.
While Rema basks in his extraordinary accomplishments, he remains devoted to propelling Afrobeats to a global audience. Recently, he unveiled his Ultra album, a sonic masterpiece that set the stage for his groundbreaking tour in India, which garnered resounding praise. With a world tour on the horizon, the announcement of his upcoming performance at the iconic O2 in London on November 14th, 2023, marks a significant milestone not only for the artiste but also for his entire fan base.
From sold-out tours to captivating performances at prestigious events like the NBA All-Star game alongside Burna Boy and Tems, as well as a memorable appearance on Jimmy Fallon’s show, he has undoubtedly won the hearts of listeners of all ages. His impact transcends beyond himself and his generation; he represents Benin City, his beloved country, and the entire African continent with great pleasure and pride. It is truly remarkable to witness the extraordinary achievements of someone so young. Rema’s journey has been a testament to his resilience, as he overcame adversities and emerged as one of the most prominent and internationally recognized names in the new wave of Afrobeats stars.