Mr Eazi returns to his signature Banku Music sound on “Personal Baby,” the simmering second single from his impending studio album.
The Kel P-produced earworm premieres today on Apple Music’s The Dotty Show. It is accompanied by the avant-garde Ademola Falomo-directed music video set in a dystopian, Blade Runner-esque future.
Personal Baby is a dark and moody love song co-written with Afropop superstar Teni. It brings back nostalgic feelings as it reminds listeners of the smooth, mid-tempo Banku Music sound that Mr Eazi is popularly known for especially at the early stages of his career with hits like ‘Skin Tight” and “Leg Over.”
The track follows June’s “Legalize” as the second single from Eazi’s as-yet-untitled debut album — a project that’s nearly a decade in coming.
Like “Legalize,” Personal Baby deals with love, but this time it’s from a somewhat darker perspective. “The video goes from lovey-dovey to darkness,” Mr Eazi says. “It’s those extremes I’m trying to capture.”
“Mr Eazi enlisted noted Beninese artist Dominique Zinkpè to hand paint the cover image for “Personal Baby.” (Zinkpè’s piece is entitled “L’amour en tête,” which when translated to English means ‘love in mind’).
Eazi sees the album as a collection of art pieces, with each track represented visually by uniquely commissioned pieces from different African contemporary artists. Merging afrobeats, Web3 and real-world activations, these pieces are being tokenized and shared with the public through specially curated metaverse and physical events.
Watch ‘Personal Baby’ below:
