Connect with us

Hi, what are you looking for?

News

Audiomack Seeks To Extend its Reach in Africa with New Nigeria Office

Audiomack Nigeria Office Africa

Free digital streaming platform Audiomack seeks to further expand it’s operations on the continent of Africa with its newly opened office in Lagos, Nigeria.

Audiomack’s VP of Content Operations & Artist Services took to Twitter to make the announcement on Thursday (July 16, 2020).

He tweeted: “We opened an office in Lagos, Nigeria. 🎉”

Audiomack is a free music sharing and discovery platform for artists, tastemakers, labels, and fans. An expansion on the continent has become necessary due to the platform’s ever-growing presence in Africa.

Over the past year, Audiomack has made attempts at ingraining itself in the fabric of the African music scene. Sponsoring two of the biggest music festivals in Africa: Afrochella and Afronation, which were both staged in Ghana in December last year, and also engaging Unorthodox Reviews amongst other esteemed indigenous African brands and influencers as Tastemakers.

It thus comes as know surprise that the service has become the most popular free streaming app in Africa’s most populous country – Nigeria, earning its spot as the most downloaded free music app on the country’s Apple App Store. This coupled with Nigeria’s undoubted musical dominance on continent perhaps informed the decision to setup shop in the country.

According to Billboard, Audiomack currently serves 54 countries on the continent. In addition to the new office, three new executives join the team: Adeyemi Adetunji, Charlotte Bwana, and Olive Uche. The trio will head operations and commercial partnerships, work on business development and media partnerships, and manage content strategy respectively.

MORE LIKE THIS

Music

Mideade’s latest release, ‘Fresh Air,’ is a refreshing sonic experience that showcases the artist’s ability to blend emotion with vibrant melodies. Known for her...

Music

K1nxley’s latest single, ‘Finest,’ is a heartfelt Afrobeats groove that radiates authenticity and soul. This vibrant track is the product of a deeply personal...

Music

U.See, the talented and versatile Nigerian artiste, returns with his latest track, ‘Before You Say Goodbye,’ featuring fellow Nigerian artist CHALE. This soulful collaboration...

Music

Otriexx, one of Nigeria’s rising musical stars, delivers an electrifying experience with his new single, ‘Energy’. Known for his deeply introspective tracks like ‘Pain’,...