Connect with us

Hi, what are you looking for?

News

Elo Zar’s Music Video For Bophelo Receives an IDIDTHAT Craft Awards Special Mention

Elo Zar Bophelo

From showcasing on international platforms like SXSW in Austin, Texas, to performing at home ground festivals such as Basha Uhuru, year on year the Soweto-born musician. Elo Zar, keeps elevating her brand.

In true Elo Zar form, her latest music video for single, Bophelo, is of the highest production and has earned her an IDIDTHAT Craft Awards Special Mention for their June awards in the category – “Direction”.

IDIDTHAT promotes and connects South Africa’s Advertising and Production Industry and every month, teaming up with ad industry leaders, they award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and SFX, Online, Original Sound, Sound Design and Final Mix.

“I’m very honoured to have this recognition but we did this as a team. It’s no use claiming it all. It’s beautiful to see this piece work the magic of all who made it,” expresses Elo Zar.

“This is not your typical music video. Shot and cast beautifully, this music video takes us on a journey of an unexpected showdown between two Gogos. I’ve always wondered when local filmmakers would begin to really explore fantastical genres in their work, and Tebza brings us a step closer to this reality. The visuals and the soundtrack work so well together, and the frames are beautifully captured. Of course, the two leads really make the film shine. I look forward to more of these conceptually considered pieces in the world of music videos,” shares IDIDTHAT Guest Judge: Sibusiso Sitole, CCO and co-founder of The Odd Number.

You can watch Elo Zar’s Bophelo music video featuring Kommanda Obbs here:

Elo Zar’s Bophelo music video was directed by multi-award-winning director, Tebogo Malope, who is the director of Netflix’s first African original series, Queen Sono, and holds a Cannes Lion Gold2 X SAFTAs and a Lories Grand Prix to his name just to highlight a few.

An anthem the country desperately needs right now, Elo Zar’s Bophelo encourages the nation to keep her fighting spirit and to remain resilient during these hard times.

Must Read Guides

MORE LIKE THIS

Music

Rising artist V8BAKARI brings a wave of emotion and rhythm with his latest track, ‘Amazing Rain’, a promo single from his upcoming solo EP,...

Music

Tiny Pinie returns with a soulful and emotionally resonant single titled ‘Wish You Well’, a track that blends vulnerability with strength in a way...

Music

From breakout debut to a posthumous finale, AKA’s discography charts the rise of a modern rap icon. Here’s how his albums stack up. AKA...

Music

Nasty C has never released a bad album—just different shades of growth, risk, and reinvention. From his early mixtape roots to global aspirations, his...