Connect with us

Hi, what are you looking for?

South African Music News

AKA: Cruz Vodka deal opened doors in the beverage sponsorship industry

AKA

South African rapper, AKA, has made an emphatic statement regarding his influence on the onset of beverage sponsorship deals across the industry.

This comes after he announced parting ways with the brand, Cruz Vodka, after a six-year partnership with them.

https://www.instagram.com/p/CeGvfXrNMPo/?utm_source=ig_web_copy_link

This move will mean Cruz Banana is off the market this summer, whilst the phasing off of the Cruz Watermelon bottle will begin this summer.

Taking to Twitter, AKA has this to say:

“Cruz Watermelon opened up the entire industry. 90% of the deals that exist today are because of that collaboration.

Despite the bitter-sweet journey between himself and the alcoholic beverage brand, he has decided to work with the management of Cruz Vodka in the building of his own vodka brand.

Stream ‘Composure’ below:

Must Read Guides

MORE LIKE THIS

Music

Here’s how we rank Cassper Nyovest’s albums through the years. Cassper Nyovest is among the few South African artists who have bent the genre...

Music

Rising artist V8BAKARI brings a wave of emotion and rhythm with his latest track, ‘Amazing Rain’, a promo single from his upcoming solo EP,...

Music

Tiny Pinie returns with a soulful and emotionally resonant single titled ‘Wish You Well’, a track that blends vulnerability with strength in a way...

Music

From breakout debut to a posthumous finale, AKA’s discography charts the rise of a modern rap icon. Here’s how his albums stack up. AKA...