Connect with us

Hi, what are you looking for?

South African Music News

AKA: Cruz Vodka deal opened doors in the beverage sponsorship industry

AKA

South African rapper, AKA, has made an emphatic statement regarding his influence on the onset of beverage sponsorship deals across the industry.

This comes after he announced parting ways with the brand, Cruz Vodka, after a six-year partnership with them.

https://www.instagram.com/p/CeGvfXrNMPo/?utm_source=ig_web_copy_link

This move will mean Cruz Banana is off the market this summer, whilst the phasing off of the Cruz Watermelon bottle will begin this summer.

Taking to Twitter, AKA has this to say:

“Cruz Watermelon opened up the entire industry. 90% of the deals that exist today are because of that collaboration.

Despite the bitter-sweet journey between himself and the alcoholic beverage brand, he has decided to work with the management of Cruz Vodka in the building of his own vodka brand.

Stream ‘Composure’ below:

Subscribe to our Newsletter

Stay updated with the latest trends in Afrobeats and African music!

Newsletter

Stay updated with the latest trends in Afrobeats and African music!

MORE LIKE THIS

Music

K.G. Initials & Forenzik, reintroduce themselves with a newly released collaborative rap project aptly titled “Coalition”. Brothers Khutso and Thabang Gololo, collectively known as...

Music

Chris Melo and Elle B effortlessly blend their talents on “Wena,” crafting a captivating and harmonious masterpiece. “Wena” is more than just a song...

Music

In this article, we explore 22 intriguing insights into the life of Tyla, the 22-year-old musical sensation and Grammy Award winner who has unquestionably...

Music

African music has an unmatched ability to resonate with the soul, and the R&B genre is no exception. African R&B has carved its distinct...

×